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Unit Economics

The Platform Tao

"tao" means a road, path, way; and hence, the way in which one does something; method, doctrine, principle.

Our Tao is a guiding ethos for everything we do at Platform, and is the cultural DNA for every Platform company.

  1. We respect hard work, but we worship results

    Working hard is necessary but not sufficient. Don’t confuse working hard with getting results.

  2. Focus

    Do a few things well, rather than many things poorly. Spend your time every day doing the things that give you the most leverage to achieve the results you need.

  3. Show decisive pragmatism

    Fight for what you believe in, but not everything has to be a fight. Most decisions are reversible. The best decision is a made decision. Analysis paralysis burns time, and time is precious.

  4. Be data-driven

    Data doesn’t always tell the whole story, but it tells most of the story, most of the time. Make smart bets. Be intellectually honest.

  5. Build with integrity

    Externalities matter. Be mindful of unintended consequences.

  6. Be clear

    Err on the side of over-communication. Use Radical Candor – it’s not mean; it’s clear.

  7. Take your work seriously…but not yourself

    Building startups is stressful, infuriating, exhausting. Laughter is the best medicine.

  8. Be humble

    Be grateful for the huge privilege to work with some of the smartest people from all over the world to build category-defining startups.

  9. Everyone works for the customer

    Whatever your role, directly or indirectly, you are in service of the user or customer.